I have expounded at great length in the past about why I fell out of love with Etsy. You’re probably sick of me talking about it by now. Perhaps you see my name or twitter handle and think, oh, her, the one who hates Etsy. I wouldn’t blame you, because it’s pretty much been my nemesis for a few years now.
The whole descent into Chinese reseller promotion and twee-as-fuck antler headbands straight from Alibaba really grated on me. I wrote extensively about how selling “vintage” iPhones was damaging to people who do genuinely design and make awesome products. And I definitely voiced my annoyance and deep disdain for Etsy putting profit before their apparent ethos of being all about the makers. I think I’ve even argued with them on Twitter about it in the past few months (though sometimes I just do that in my head, so it’s hard to recall).
My opinion on this aspect of Etsy hasn’t changed at all. I still think Etsy are drifting further and further away from what they say their ethos was about and that they lack transparency in some areas. Their recent floating on stock exchange hasn’t really quelled my concerns either. I just read this post by Piddix this morning that really sums up the situation very succinctly.
However, what has changed is the way I think about Etsy. My viewpoint was challenged considerably when I read this article by Danielle Spurge about a different version of Etsy success.I read that back in March and it has really stuck with me and resonated. As Danielle says, Etsy has changed considerably but the way in which many people view it hasn’t, myself included. I guess I wish they were just more honest about turning into a multi-national company who are all about profit-making first and foremost, with the nurture of creative entrepreneurship second. They report to their investors first, their customers (both sellers and buyers) second. That is entirely fine and acceptable if you start to think of Etsy as a profit-making company and not as your friendly community leaders. I cannot change that, so I should really stop trying to. I don’t even want to change it, I just maybe now want to reconsider how I could possibly make it work for me.
I got to thinking – what is really that different to, for example, Not On The High Street now to Etsy? When I think about the way I list products there, the sales I make, the communication with customers and the business/ethos balance there, it’s really not so different. Does it annoy me that people sale mass-produced stuff on NOTHS, an apparently curated collection of products? Of course it does. Does my annoyance make any difference to the customers viewing those or my products? Not a sausage. Are they also a profit-making entity who has grown from being a small, community type affair to a big company who has to count the beans before anything else? Sure they are. There are obvious differences, but the underlying principle is the same.
So, I’ve been thinking – maybe it’s time I climbed down off my high hand-carved, hand-painted dala horse and explored how I can make it work for me instead of what might appear to be cutting off my nose to spite my face. Hell, if Etsy has sold out, why shouldn’t I, too?!
Can I expand my idea of success and the way I think of exposure for my business? Yes, I can. I’m still pondering how best to leverage it, but it’s no longer off my agenda. I’ll still be annoyed about everything I’ve mentioned, about the endless being ripped off by people who cross stitch one Me To You kit and think they’re Jane Greenoff and all that shite. But it’s every man for themselves, really, innit? Being ripped off is something that has happened loads to me in the past, and I don’t see that changing whether I am on or off selling platforms.
The other thing that has coloured my views on this since the turn of the year is the VATMOSS debacle. I had to stop selling my instant-download patterns which was a nice, easy revenue stream for me. Not huge volumes, but still. Now that Etsy are going to be collecting the VAT and processing it without seller intervention, it seems a no-brainer to use that facility over other options that don’t get the traffic looking for the charts in the first place. See, something else that has recently changed that has changed my opinions. Something to consider on the balance sheet of pros and cons.
Am I big fat hypocrite? I am sure at least one person will think that of me. But no, I don’t think so. Things have changed a lot and I’ve re-examined my position and found it to have shifted a bit from where it was nearly 5 years ago. If you’ve never changed your mind about anything at all, then please feel free to think of me as massively hypocritical. Maybe I’ll even change my mind again. Who knows?
Ooh, I feel like a guilty secret has been let out! Not earth-shattering but I wanted to share this because people don’t talk about mistakes or changing views enough in our business. It’s OK to change! I haven’t made any decisions yet, but expanding my horizons, or un-narrowing them can’t help a little.