I’ve lost my mojo. I am not sure where it went, but it feels like it has sunk to the bottom of the sea or fallen down a very deep well, so deep that even Lassie won’t be able to hear its cries for help.
I’m generally a positive person but this past few days, I’ve fallen into a bit of a funk. It’s been a busy and stressful time at my day job which hasn’t helped, and I’ve let myself wallow a bit in self-pity and that has made my will to create disappear without a trace. I’ve spoken before about motivation or lack of it and looking back, I see that I seem to have been in this situation almost exactly two years ago.
What’s changed since then? Well, I’ve debated about whether to lay this all bare or not, but suffice to say business is not booming. In fact, to carry on with the sea-faring analogy, it’s in the doldrums. It seems that rebranding and doing a trade show has, far from lifting my business into the next echelon of awesome, has in fact, killed it stone dead. I have to wonder if this is because everyone who wants what I have to offer already has it, thank you very much, or if I am not working hard enough at it (I need this print for my new office space). And the more I ponder that, the less I feel motivated and enthused. And they do say that influences customers – the way I’ve been feeling, I’m surprised any of them have given me the time of day, let alone bought anything.
What am I doing about this? I feel like I need a change. Clearly stopping and not being in a creative industry wasn’t the answer or I’d have given up two years ago, when I first had these thoughts. I need a big shake-up, a reinvigoration and a new set of goals. Firstly, though, I need to move house and get that out the way. Maybe then it will be easier to take stock of what’s what, clear the decks and put some of my ideas into practice. Having this awful housing situation hanging over us for so long has made it hard to focus, I guess.
I’ve also signed up for the Indie Retail Academy What Retailers Want online class to see if wholesale really is going to work out for me one day. And I’ve been giving some thought to possibly curating some sort of networking/support type events at our new massive house for established makers who just want to bounce ideas around. Kim from Finest Imaginary introduced me to the term accountability partner the other day and I think that is something I definitely struggle with – setting myself goals, however informally, and then not following through with them to the end. It’s something else to consider (though it’s also something else to distract me from building up the business, natch).
In the meantime, I’ll keep plodding on and hope for a big piece of amazing press to kickstart things. Or a lottery win.
I’m blogging every day in May as part of BEDM. Find out more here.