Well, that last post struck a chord. Thanks for all your comments. I am still not sure what the problem is – I have a new brand, a fancy new website, awesome product photography and yet still they are not coming.
So I can only assume that it’s that they haven’t left yet. If the customers are compared to tradtional shoppers, arriving at the shops with credit cards in hand, then mine are still at home, putting their shoes on and trying to find their keys.
Panic starts to set in a little each year pre-Christmas that it’s going to be a quiet one, but this year is the latest I’ve panicked. It means one starts to look at contingency plans – where else can I spread myself to get more coverage and try to attract more customers.
Which is how last night I found myself contemplating re-opening my Folksy shop. I closed it a while ago as it just never worked for me. It took ages to load items, the categories didn’t really fit all my items and I felt it was a bit clunky all round. The recent re-design is nice, although the font makes my eyes go blurry. But the underlying issues and things I don’t like about the layout, etc are still there. But such was my level of worry, I briefly considered it.
For the amount of effort it would take, against the potential gain, I don’t think it’s worth it. I also gave myself a little bit of a talking to and reminded myself that I cannot worry about external factors too much and that I should focus on continuing to do what I am doing to the best of my ability. And have faith that now I’ve built it, they will come – just as soon as they’ve got their shoes on and found their keys.